Background
On July 28 2010, Apple officially released a new version of Safari, and along with it the Extension Gallery. A few weeks before the release, I received an email from Apple requesting that developers submit their extensions for consideration to be included in the gallery when it was released. I was happy that Better Facebook, my browser/script extension that I have been working on for almost a year, worked great in Safari and that I had previously figured out how to package an official Safari Extension. So I filled out the form and submitted Better Facebook to the gallery.
On the morning of July 28, I got an Google Alert email with a new match for the term "Better Facebook" (I am a self-stalker!). It pointed me to the Safari Extension Gallery, and I knew that I could expect a bump in traffic for the day.
Thankfully, Better Facebook is prominently featured in the gallery, near the top of the listings, and the first extension to be listed in the "Social Networking" category:
Impact On Site Traffic
Previously, my site got around 1,000 hits a day – sometimes more, which I was always pretty happy with. But you can see the history compared to July 28!
Looking closer at just the one day of traffic, I found that I got over 16,000 hits to the site itself!
Looking at the referers, I found that over 10,000 of those hits came directly from the Safari Extension Gallery:
I was happy to see that Better Facebook was mentioned in other stories about the Extension Gallery also, including ZDNet and Lifehacker.
I haven’t totaled up the number of actual downloads yet, but I did exceed my bandwidth limitations yesterday. I might need to increase my hosting capabilities if this continues.
Impact On Facebook Page
Better Facebook also has an official Page on Facebook, and the impact on the number of people who "Like" it was dramatic!
The history of "Likes" of the page looks like this:
A slow, steady growth pattern to what I considered to be a pretty impressive number – 8,500 fans before July 28th. But on the day itself, I saw an impressive growth of almost 2,000 new fans! That put the page over 10,000 fans, which is a number that many companies and pages would envy. As I write this, the page stands at 10,691 fans and it just keeps going up. It will be interesting to see the historical graph once it is updated in Facebook Insights.
Conclusion
I have put many hours of work into Better Facebook, and I’ve been happy to see it grow and its popularity slowly increase. I find it incredibly useful for myself, and most users seem enthusiastic about what it does also. The problem has always been how to get it to "explode" and really take off and find a wider userbase. Being listed in the Extension Gallery has finally been the spark that made this happen, and I’m very happy about it! It’s a fun, interesting experience and I get to learn a lot from it. It helps me create better software and learn new ways to share information and interact with users in the social space. I’m grateful for the exposure, and humbled by the positive reactions of thousands of users.
Now… can I somehow profit a little from this? Heh. We’ll see…